Assisting clients to design, build and execute their marketing strategies.
About
I am a strategic marketing leader with 25+ years’ experience helping grow businesses across the financial services sector, including asset management, alternatives, venture capital, wealth management and insurance.
Testimonials
“I would highly recommend Hannah for marketing consultancy work. During an exceptionally busy period for our team, she stepped in seamlessly and made an immediate impact. "
Kate Whittaker, Global Head of Marketing & Communications, DUAL Group
News
Your people are your differentiator. Your marketing should showcase them.
B2B audiences don’t buy products; they buy the expertise behind them. Yet many organisations struggle to articulate and amplify the […]
Why Human First Marketing matters more than ever in financial services and insurance
I was fortunate to win a copy of the audio book Human First Marketing written by Phil Treagus-Evans in a […]
Strategy is easy. Execution is the hard part.
Perhaps one of the most misunderstood aspects of being a fractional marketer is the balance between thinking and doing. Strategy […]
Fractional CMOs in regulated industries: balancing compliance with creativity
In highly regulated industries like financial services, insurance, and the charity sector, marketing leaders face a unique challenge: how to […]
Freelance, focused, and still learning
A year ago, after 20 odd years (!) working in house, I started working with my first freelance marketing client. […]
Plain English vs acronyms. Why acronyms can hurt your marketing.
Whatever sector of the market you work in, acronyms are found everywhere. Acronyms are quick, neat, and can signal subject […]
From profit to purpose: marketing lessons from both financial services and charities
Marketing principles work well across industries. I have worked the majority of my career to date in a variety of […]
Driving digital success for a Financial Services B2B client
In the highly competitive world of financial services, building a strong digital presence is more than a ‘nice to have’, […]
Why many smaller UK Financial services firms are wasting their marketing budget—and what to do instead
Many smaller UK financial services firms are spending thousands on marketing strategies that don’t have the necessary impact. Their strategy […]
Ways to make your financial services brand stand out in a crowded UK market
In the UK, the financial services world is crowded. Whether you’re an IFA, mortgage broker, or small wealth firm, inevitably […]